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Resume

Experience

Jan 2024 - Feb 2025

PR & SOCIAL MEDIA MANAGER

Just Salad

New York, NY

  • Developed and executed PR strategies that maximized coverage results to support storytelling across brand announcements

  • Spearheaded press material development, crafting creative pitches, press releases and targeted media lists for outreach

  • Launched a national culinary partnership program and ran multi-channel campaigns with chefs and influencers for LTO items

  • Led social media strategy, built monthly content calendars and oversaw day-to-day social media management on all channels

  • Independently managed relationships with external agency partners to execute social media and corporate PR strategies

Feb 2022 - Jan 2024

PR & INFLUENCER MARKETING ASSOCIATE

Just Salad

New York, NY

  • Created media strategies for seasonal menu launches, new store openings, sustainability programs and culinary partnerships

  • Developed and fostered relationships with key industry journalists and friendlies to support media outreach efforts

  • Secured and managed media interviews for C-suite executives, drafting key messaging and talking points for preparation

  • Independently implemented a new paid influencer strategy and managed end-to-end campaigns to build brand awareness

  • Compiled monthly reports and analyzed performance results, ensuring alignment with brand KPIs and strategic objectives

Feb 2021 - Feb 2022

SENIOR ASSOCIATE,

MEDIA RELATIONS

Golin

New York, NY

  • Supported media relations and brand communications responsibilities across accounts within Golin’s Health Media division

  • Drafted communications materials for clients, including key messaging, interview prep documents, and coverage recaps

  • Developed comprehensive research reports and competitive analyses based on monitoring of trends and media coverage

  • Researched speaking opportunities and industry awards to enhance thought leadership presence for client executives

  • Crafted press materials for proactive outreach efforts, including pitch development and building / maintaining media lists

Aug 2019 - Feb 2021

ACCOUNT COORDINATOR

Havas Formula

New York, NY

  • Drove key account initiatives across media and influencer strategy, earned media outreach, and project execution

  • Secured top-tier coverage opportunities by crafting targeted pitch angles and developing relationships with industry editors

  • Supported paid and earned influencer programs, managing relationships with influencer partners and talent managers

  • Severed as a client-facing point of contact across accounts through written and verbal communication

  • Developed weekly, quarterly, and annual reports highlighting KPIs and meaningful coverage for clients

June 2019 - Aug 2019

GRADUATE PR INTERN

Havas Formula

New York, NY

  • Monitored daily for relevant media trends, industry news, and competitor activity and communicated results internally  

  • Drafted press materials including creative pitches, media lists, bylines, coverage recaps, and other client communications

  • Created detailed research reports on industry and competitor news to help inform timely media strategies

  • Assisted with press kits and media mailers, sample requests, and inventory tracking

Feb 2019 - May 2019

ECOMMERCE INTERN

Compass Marketing, Inc.

Annapolis, MD

  • Assisted the eCommerce Team in supporting digital marketing campaigns on the Amazon Marketing Services Platform 

  • Developed and managed reporting, analytics, and performance insights for digital marketing campaigns

  • Managed keyword selection for clients’ products on the Amazon Marketing Services Platform 

May 2018 - Dec 2018

MARKETING & PR INTERN

Alliance Marketing Partners

Baltimore, MD

  • Assisted in public relations and marketing efforts to support Dunkin’ franchises throughout the country

  • Created and maintained media lists for multiple media markets using Cision

  • Drafted press materials for events and campaigns and pitched them to numerous local media outlets

  • Established and maintained media tracking documents using TrendKite 

  • Independently created Public Relations Recap Decks, highlighting notable coverage results for clients

Education

2015 - 2019

UNIVERSITY OF MARYLAND

Bachelor's Degree

College Park, MD

I graduated from the University of Maryland in the spring of 2019, where I received a Bachelor of Science degree in Marketing from the Robert H. Smith School of Business and a minor in Public Policy.

2012 - 2015

MOUNTAIN LAKES HIGH SCHOOL

High School Diploma

Mountain Lakes, NJ

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